FATHER OF FINANCIAL FITNESS // SPEAKER // 3X AUTHOR
The stock market is the world’s biggest game. Most people were never taught how to play.
Andy Schroepfer turns thousands of public companies and more than $80 trillion of market value into a field people can see, play, and remember.
Originally created for Andy’s TEDx application. The thesis has only gotten bigger.
THE BIG IDEA
Markets are usually presented as charts, jargon, and anxiety. Andy translates them through the language people already understand: sports, fitness, music, competition, and play.
The result is Financial Fitness—where Watts are currency, your stock chart is the choreography, and every company has a position on the field.
SIGNATURE TALKS
Why movement—not memorization—is the missing language of financial participation, and how a stock chart becomes a workout people can actually follow.
FINANCE · FITNESS · BEHAVIORFantasy sports made statistics social. PHITBALL uses the same instincts to make market structure, portfolio construction, and weekly performance visible.
SPORTS · INVESTING · PLAYHow thousands of companies become one memorable field—from BILLZONE to TRILLZONE—and what America’s market-cap scoreboard reveals about concentration.
MARKETS · DATA · STORYTELLINGA straight-talking financial-literacy session built for employees, families, students, athletes, and anyone who was expected to understand money without being taught.
MONEY · TECHNOLOGY · LIFEWRITTEN BEFORE IT WAS A CATEGORY
Money, technology, and markets should be understandable to the people living inside them. Andy’s published work documents the path toward Financial Fitness—and the next book brings a new generation onto the field.
THE THROUGH LINE
More than a decade before PHITBALL, HiMomSports explored how sports, technology, and family participation could become one experience. The company did not become the destination. The idea kept running.
THE STATS-ENGINE CONNECTION
John Madden and the teams behind his games made football systems understandable through simulation, ratings, and play. Andy’s partners saw the parallel early: PHITBALL is building a statistics engine for a different field—the stock market.
FALL 2026 EVENT CONCEPT IN DEVELOPMENT · NO AFFILIATION IMPLIEDKEYNOTES · PANELS · PODCASTS · PRIVATE EVENTS
For audiences in finance, technology, sports, fitness, education, and entrepreneurship.